Introducing the 3 Marketing Concepts

In this module, we’re going to share four concepts that all go together to help you determine who you are writing to and what you should write. Specifically, we’re going to walk through Funnels and the Buyer’s Journey, customer awareness, and the Fogg Behavior Model. 

These concepts all work together. They are pivotal for determining the message of your copy, whether you write content to create interest or copy to close the sale, and the emotions and beliefs you’ll focus on.

So the next three segments will focus on these concepts and how they fit together. Starting with customer awareness which we’ll talk about in depth in the next segment…