Writing the Copy

In the following segments, we’re going to focus on the different elements included in the typical copywriting project—headline and lead, hooks, body copy, and calls to action. We’ll also talk about proof elements, guarantees, and bullets. So spend some time exploring the next few segments as you piece your copy together.

This group of segments is a bit longer than what you’ve seen previously, because we cover a lot of territory here. You’ll see lots of examples to model in your own copy.